Viewing posts by mhughes

Dev -> Marketing Day... 85?

Posted by: mhughes in marketing 4 months, 3 weeks ago

Sometimes, real life has a way of messing up your plans.

Way back on day 22 in my little 30 day challenge, a big customer ran into a big problem that required my attention and it took a couple days to fix. I also ended up doing a bunch of other tasks that I had been neglecting (I mean, that I had de-prioritized).

After that, there was an even more important matter of taking this guy on a trip.

Epcot

When I got back, the 30 days were long over and my motivation to finish it up was sapped. So today, I'm finally getting around to writing up a recap.

Inbound Traffic

Our new-user inbound traffic, as measured by google analytics, is way up compared to same months last year. We're getting between 28% and 55% more brand-new users per week. That's great considering we had a really good stream of people even before doing all this work.

In terms of SEO - we're now #1 in over a dozen common google searches. We didn't hit #1 in a couple we were hoping for, but we're first page on all of those. I don't have good historical data for that, so it's hard to compare, but I know it is up since we weren't doing that good at the start of this.

Blog traffic is up 202% compared to last year. Wow.

Customer Impact

I hadn't really expected this, but it makes sense, our customer support request volume is down slightly. The new getting started guide and new help site seems to be helping with that

We've also received a few compliments on the help site from users getting started. Before, nobody praised us on that.

It's not all positive. There is at least one long-term customer who doesn't like the new support options. He used to search through answers we gave to other people to find solutions to his issues, and that feature is gone now. We made a conscious decision to remove that since a majority of the answers were old and no longer valid, but it's worth keeping in mind.

Sales

Sales are up, but not a lot. This makes sense since the overall paid conversion rate remains flat. I have a feeling the trial to subscribed funnel still has a lot of optimization to go and there is a lot of potential value to be found there.

The interview

Here's that interview I did. Align Your Remote Team In ScrumDo With Marc Hughes

Overall, pretty happy with how it came out. Working more on my verbal communication skills for things like this is on my list.

Next steps

I never intended for this to be all the marketing work we do. Going forward, there will continue to be a small trickle of work for me personally.
More importantly, we're also working with a new agency that will start taking over most of the load and we have a new person that started and is helping with marketing/customer support/misc tasks.

I feel like this 22 day challenge was a great bootstrapping effort and am really glad we did it.

Marketing Challenge

This post is part of my 30 day marketing challenge. Find out what that's all about in the first post or you can read all the posts in this marketing series here.

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Dev -> Marketing Day 22 - An interview

Posted by: mhughes in marketing 6 months, 2 weeks ago

Today's marketing work was probably the easiest I've done. I did a half-hour interview with Lisette Sutherland over at Collaboration Superpowers. She focuses on remote working, which clearly has a lot of overlap with our target audience. There will eventually be a video, blog post and podcast of all that which I'll share here when it's ready.

Also getting some new headshots done up for the website, social media, etc. That's not something I normally think about but doing a video based interview made me think about appearances a bit. Also, most of my professional photos right now are beardless, which kind of throws people off when they actually meet me.

Marketing Challenge

This post is part of my 30 day marketing challenge. Find out what that's all about in the first post or you can read all the posts in this marketing series here.

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Dev->Marketing Day 21 - Drip Campaign

Posted by: mhughes in marketing 6 months, 2 weeks ago

We've had drip email campaigns on and off for years. Presently, we didn't have one because the last campaign's content was woefully out of date and we turned it off.

Today, I authored 4 new emails to go out on days 3, 6, 8 and 12 of a new user's trial and I modified the day 25 email letting them know about the end of their trial approaching.

I'll probably write up a few more after I see how these are performing.

This time around, I'm using Mixpanel to send out those emails and it has a really nice feature where I can set an event as a goal and it'll tell me the percentage of people who receive the notification and then go on to do that event.

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Dev->Marketing Day 20 - Blog Post

Posted by: mhughes in marketing 6 months, 3 weeks ago

Not a whole lot to report on today, been really busy on some custom support for a couple customers.

A new blog post is up along with twitter/facebook campaigns to promote it.

Also sent out another big batch of the retargeting emails, biggest one yet and doubled our total sent.

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Dev->Marketing Day 19 - Collating some feedback

Posted by: mhughes in marketing 6 months, 3 weeks ago

We perform a little exit-survey style email for people who sign up for a trial, but don't actually use ScrumDo to find out why. Usually get between 3 and 10 responses a day and I categorize tally up the results in a google spreadsheet.

A curious thing has happened over the past month. The idea of ScrumDo being too complex is coming up more and more. Before this month, I hardly ever heard that. Now, I hear it at least a couple times a day.

So the sum of today's marketing work consists of this:

The realization that we can't just fix it with better help, tutorials, and onboarding. We need to actually make it simpler. And I'm targeting the card edit window first. So far, a day of design experimentation and development in, I'll probably have some results to post to the blog tomorrow.

Marketing Challenge

This post is part of my 30 day marketing challenge. Find out what that's all about in the first post or you can read all the posts in this marketing series here.

read more /