Marc Hughes

I am a developer from a bit west of Boston.

Dev->Marketing Day 21 - Drip Campaign

12 Oct 2015

We've had drip email campaigns on and off for years. Presently, we didn't have one because the last campaign's content was woefully out of date and we turned it off.

Today, I authored 4 new emails to go out on days 3, 6, 8 and 12 of a new user's trial and I modified the day 25 email letting them know about the end of their trial approaching.

I'll probably write up a few more after I see how these are performing.

This time around, I'm using Mixpanel to send out those emails and it has a really nice feature where I can set an event as a goal and it'll tell me the percentage of people who receive the notification and then go on to do that event.