Marc Hughes

I am a developer from a bit west of Boston.

Geek->Marketing Days 6 & 7 - weekend recap

20 Sep 2015

This post is days 6&7 in my 30 day marketing challenge. Find out what that's all about in the first post

It's the weekend and I'll summarize it in a single blog post. Probably do this every weekend since I try to always take one weekend day off.

Yesterday, I spent time authoring an email to go out to people who have tried scrumdo a long time ago. We've never done any re-marketing with those people and we really should. It's not ready to go out yet, but I'll post a copy in a post when it is. We're doing at least 2 versions of it in an A/B test.

Today was spent figuring out some google analytics issues that was causing our own domains to sometimes show up as referrers. I think it's because we have a mix of SSL & regular HTTP sites and the cookie wasn't getting shared, so I switched us over to always using SSL. Hopefully that fixes that.

I also spend some time updating our unsubscribe page, and implementing the List-Unsubscribe header in email messages that go out, so people can have a nice easy one-click automated unsubscribe without even opening a browser (at least for email clients that support that).

I narrowed down our targeting criteria for that email I mentioned and updated our pull-email-address script to follow those rules. I added things like make sure the person isn't actually a customer, and hasn't been active in the past week for this particular mailing.

Other than that, today was a bug-fixing day for some customer reported issues, so I hit my goal of spending an hour or two on marketing for the day instead of spending all day on it.

You can see all the posts in this marketing series here.